John Battelle is an entrepreneur, journalist, professor, and author who has founded or co-founded businesses, magazines and websites. Formerly a professor at the Graduate School of Journalism at the University of California, Berkeley, Battelle, 42, is also a founder and Executive Producer of the Web 2.0 conferences and "band manager" with BoingBoing.net. Previously, Battelle was founder, Chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to founding The Standard, Battelle was a co-founding editor of Wired magazine and Wired Ventures. Before Wired, Battelle worked at the Los Angeles Times and MacWeek, a unit of Ziff Davis. John is currently CEO and Chairman of Federated Media.

In 2005-6, Battelle wrote The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Penguin/Portfolio), an international bestseller published in 26 languages. He maintains Searchblog, a daily site covering the intersection of media, technology and the internet at www.battellemedia.com.

Battelle was a founding Board member of the Online Publishers Association and sits on the board of the Interactive Advertising Bureau, as well as the Board of his children's school.

Battelle has been named a "Global Leader for Tomorrow" and "Young Global Leader" by the World Economic Forum in Davos, Switzerland. He was a finalist in the "Entrepreneur of the Year" competition by Ernst & Young and has recently been named an "Innovator," one of ten best marketers in the business, by Advertising Age and one the the "Most Important People on The Web" by PCWorld. He holds a bachelor's and a master's degree from the University of California, Berkeley.

Prior to joining Federated Media, Jason spent several years in private consulting; helping organizations restructure and restart in the face of a troubled economy. Having held executive positions as Vice-President of Commercial Strategy, Product Management and Marketing, Network Engineering, as well as Chief Technology Officer at companies ranging from SoftAware Networks (a start-up sold in a public equity transaction) to Cable & Wireless (a FTSE 100 company), Jason is uniquely able to help FM scale and grow through the many stages of a media start-up. Additionally, Jason recently resigned after serving 2 years as Vice-Chair of Sausalito's Historic Landmarks Board, was Santa Monica College's 70th Anniversary Commencement Speaker and once-upon-a-time was partners in an improvisational comedy club and bar.

Chas came to FM by way of CNET Networks, where he was VP of sales and marketing for that company's B2B Portfolio, managing the team representing News.com, ZDNet and TechRepublic to business-to-business marketers. Chas shares his thoughts on the business at ChasNote, which chronicles metrics, successes & flaming disasters in digital marketing.

Andre, our platform developer and all-around tech genius, used to be the director of technology at Ignited Minds. He is also the creator of Dropload, Dropcash and a number of other great sites. Check out Andre's musings at http://torrez.org.

John has product management and client relations experience with Intuit, Ticketmaster, Sprint, and a couple of management consulting firms. He also has startup experience at Vicinity and Wholesecurity – two companies which were ultimately acquired by Microsoft and Symantec, respectively. John has been an FM author for about a year through his site Yao Ming Mania, which he started in 2002. It quickly became the top site for NBA and Chinese superstar Yao Ming (arguably the world's most popular athlete) and a top site for Houston Rocket fans in general. John holds an MBA from The Anderson School at UCLA and a business degree from the University of Texas at Austin.

Laura joins Federated Media as an Account Manager in Author Services by way of McCann-Erickson San Francisco, where she was a Project Manager and worked across multiple groups, including Digital Media and Account Services. Her work supported clients from Microsoft to the Boys and Girls Club. She began her career in Los Angeles as a trained behavioral specialist at child and family agencies and continued this when she moved to San Francisco 5 years ago, having fallen in love with the city after a visit. Laura's passion for learning as well as teaching makes her a great fit for FM. In her free time, Laura enjoys dancing, seeing live music, cooking classes and traveling.

Neil comes to us as editor of continuous news at the New York Times, a job which required him to work with a diverse group of Times reporters, editors and managers to insure an ongoing flow of quality stories through the Times' machine. Prior to that he was the Deputy Editor of the New York Times Digital. Before the Times, Neil lived in San Francisco and, for five years, held the job of Managing Editor at Marketwatch, a post which required he have a hand in just about every aspect of the company's operations. His experience at a fast growing startup as well as an established leader in online journalism are a perfect fit for FM.

Kendra is a recent graduate from the University of Oregon with a degree in Public Relations, and a minor in Communication Studies. Before coming to FM, she interned for an event management company and was PR DIrector at an entertainment venue. New to San Francisco, she is looking forward to exploring the bay area. In her spare time she enjoys going to live shows, cooking, camping and spending time with friends and family.

Stephanie comes to FM after a two-year stint as an independent radio producer for National Public Radio member stations in the San Francisco Bay Area. She also worked as a print reporter and editor for Asian American newspapers, and continues to look for the next good story. Before diving into the world of journalism, Stephanie worked at LookSmart as a web editor for the travel section, then traveled and lived in Asia for a year and a half. Stephanie's currently working on a collection of poetry and short fiction.

Pamela is well known in the marketing industry as an author, blogger, industry vet and all around great person. Find out more about her at her site The River, or peruse her amazing catalog of stories at ClickZ. But Pamela is more than a writer, she's a great manager of talent, and that's what her new role at FM is all about - taking care of our growing list of authors. Pamela has been covering the Internet since 1998, when she graduated from Graduate School of Journalism at Columbia University (she worked at the seminal @NY after graduating).

Like all the best New Yorkers, Sarah started life as a midwesterner. She joins us in our New York office after working as a producer and account manager in variety of media. She has managed and produced content for television, documentary films, and mixed media, worked on shows for NBC, HBO, and Fuse TV, and handled relationships with a diverse group of clients including The New York Times, HSBC, ABC, and LG. Sarah's an avid film buff, traveler, photographer, and gardener, and when she's not working you can probably find her at her local art house theater or lugging around her camera.

Prior to joining the FM team, Keith led strategy and development efforts for various divisions at CNET Networks (CNET). Most recently, Keith was responsible for all strategic partnerships, business development, corporate development, finance and planning for CNET's Games, Entertainment & Lifestyle business unit. Prior to 2003, Keith managed corporate development for CNET's International division, expanding CNET's presence in Europe and Asia-Pacific. Keith joined CNET in 2000 through its acquisition of ZDNet. Prior to joining ZDNet, Keith was an Associate with Donaldson, Lufkin & Jenrette in its Technology Mergers & Acquisitions Group. He holds a B.A. in Economics from the University of California at Berkeley.

Jonas Halpern is a veteran online media planner, buyer and supervisor for agencies such as Carat Fusion and Mediasmith, where he managed accounts like Dish Network and Napster. And he's an author himself: check out DrinkOfTheWeek.com

Samira is a Bay Area native with a strong background in Marketing and Customer Relations. She received her Bachelors of Science degree from San Francisco State University and plans to soon work towards a Masters. Samira is a self proclaimed “computer nerd” who loves startups and their vibrant atmosphere. Her previous experience at web startups includes working with both Slide, Inc and Glam Media. She enjoys the little things in life including catching up with family or friends, getting out some much needed laughs at comedy shows, and playing with her two adorable Chihuahuas. She has been an avid swapper for years with one of our authors: MakeupAlley and believes that “Swapping is better than shopping!”

Flora joins us from Gap Inc. where she was part of the team that launched Piperlime, Gap's newest online property. At Piperlime, Flora helped manage search, affiliate marketing, lead generation, media buying and sweepstakes programs. Prior to that, Flora spent a couple years in market research both for Gap Inc. and Markettools. Flora is a Bay Area native that has lived on the East Coast and abroad. She loves living in San Francisco and enjoys running, yoga, snowboarding, and spending time with her nieces and nephew.

James possesses a broad professional background that includes time spent in the Internet, telecom, software, and energy industries in corporate functions ranging from Product Management to Business Development to Accounting. He came to FM following two years of leading the Product Management function at Yipes, an enterprise network service provider. His academic years were spent studying Economics and Statistics when, among other things, he once taught an undergraduate Finance class on commodities derivatives theory.

Stephanie comes to FM with a very eclectic background. After a career as a Modern dance instructor and choreographer, she started managing a Pilates studio. The career shift still didn't feel quite right, and she decided to give the tech/internet world a shot and happily landed at FM. When she is not running the remnant program, she dances with Loose Change Dance co. in SF, she paints and calls her family in France. She also has a little blog: soleilisme.com. Life is good for her.

Erika joins FM with a background in process and project management. She received her degree in Economics and Environmental Studies from the University of California, Santa Cruz. Before joining FM, she spent a year and a half in Operations Project Management with Leapfrog Enterprises, Inc. Erika is a Bay Area native and her interests include hiking, yoga, and exploring new spots around the Bay.

Ben is a SF Bay Area native who spent the last two years doing technical support for TriniTEQ Point of Sale Systems. Prior to that he surfed, played intramural softball, and studied history and computer science at Cal Poly San Luis Obispo. If Ben walks into the office with some shocking--though temporary--disfigurement, it's likely the result of rugby or snowboarding. His less thrilling hobbies include reading and board games.

Liam joins the FM team from Waiterpad Point-of-Sale Systems, where honed his client service and tech troubleshooting skills. A graduate of Santa Clara University, he holds a bachelor’s degree in Communications and Studio Art. Liam enjoys art and design tasks recreationally and on an occasional freelance basis, and considers himself one of the greatest Mario Soccer stylists alive.

Michael comes to us from Fly Communications, where he created and ran the media planning, buying, and strategy department, and was an FM client. His extensive experience in the online space also includes time at CondeNet and Microsoft.

A resident of New York for four years now, Michael has also lived in Seattle, Los Angeles, and Kansas City. In his spare time, he writes an online marketing blog, Media Mandible, and a movie trailer review blog, Trailers Undone. He has a master's degree in cinema-television from the University of Southern California, and has also worked in Hollywood as a story editor and creative consultant.

Nicole joins FM from New York where she was part of CNN's Business Development team. Prior to that she worked in the film industry in Los Angeles at Exodus Film Group and has also served as Editor and Columnist for FiveStarReviews.com with a monthly Travel and Conscious Living Column. She will graduate with her MA degree in Studies in Consciousness this year and when she’s not working or contemplating thoughts behind thoughts, she’s most likely traversing around the world with her friends, taking pictures, and writing about it.

Virginia was born and raised in DC. She is a recent graduate of Middlebury College where she majored in psychology. She had several internships before graduating including working as a project coordinator for a mental health non-profit in DC. After graduating, Virginia lived in Prague for a year teaching business English as well as doing some freelance writing for a local magazine. She moved to San Francisco a month ago, and is excited about living by the water, but slightly scared by the morning fog.

Jana comes to FM from CNET Networks where she was an Account Coordinator in NY for the past year. Jana graduated from the University of Pittsburgh with a BA in Communications. Prior to CNET and FM she worked as an advertising assistant for a local newspaper based in State College, Pa.

Matt spent the last two years working in Sales and Marketing for Wired Magazine and Conde Nast Publications. Prior to that he studied Marketing and Management at The University of Montana School of Business Administration.

Michelle joins Federated Media from CNET Networks where she was a account coordinator in NY for the past year and a half . She graduated from St. John's University where she majored in Political Science and Communications with a minor in Business. Before joining the online media world Michelle worked in the cable ad sales industry where she worked for Scripps Networks, Time Warner and National Cable Communications.

Shabnum most recently was running her own consultancy in which she managed media for Charles Schwab, Safeway and OldNavy. Prior to her own company Shabnum held Director positions within CMP Media/Techweb, IPSH(wireless media agency) and Grey San Francisco. Shabnum was part of the original Beyond Interactive team prior to selling to Grey Advertising and helped launch several of the first interactive campaigns on the web. Shab's passion is innovation within new media and the interactive space.

As many other FM'ers, Shabnum holds a degree from the University of Michigan (GoBlue!). Her hobbies include spending time with her husband, volunteering and running.

Jay comes to FM after 10 years of working with media and internet startups. His broad based media experience includes planning and buying banner, email, search, & lead generation campaigns for consumer & b2b clients. Jay brings a passion for data driven marketing and relationship management to his role as account manager at FM. When not managing campaigns, Jay enjoys relaxing with his partner and friends in and around San Francisco.

Josh comes to FM with extensive experience in growing and managing Sales, Marketing and Product Management functions at many Silicon Valley companies including Digital Island, Cable and Wireless and Habeas. Prior to joining FM, Josh served as VP of Sales & Marketing with On Point Personnel. In between gigs, Josh is an avid guitar player, roman history buff and enjoys sitting on tropical beaches doing absolutely nothing at all.

Lovisa Taylor has many years experience with online advertising, first having worked with RealNetworks and then Google. She has worked with a diverse client base from traditional internet companies, entertainment, music, automotive, b2b and b2c companies and now manages FM's advertising clients.

Stacey has been producing high-touch, high quality events and conferences for more than a decade. Stacey manages operations for Quadrangle's annual CEO-level Foursquare events, and has managed events for brands such as RFID Journal, the Association for Computing Machinery, the Always On Network and more. Prior to The Industry Standard, Stacey held business development and corporate marketing positions at Wired magazine. She will be helping our authors execute great events that help them build stronger and deeper relationships with their audiences, marketing partners, and contributors.

Larissa started her career in media working for American Lawyer Media and Court TV. After moving the Bay Area, she joined The Industry Standard's founding team focusing on facilities operations and eventually conference planning. She has been helping to produce high- touch executive events for the past ten years. When not coordinating every little detail, she enjoys exploring Marin with her husband and two small kids.

Paige joins Federated Media with an advertising background in traditional print media. She most recently came from SPIN, where she was Pacific Northwest Manager . She has also worked for VIBE, Cosmopolitan, and CosmoGIRL! magazines. Paige is really looking forward to bringing her background in traditional brand marketing, to the exciting new world of conversational marketing! Paige is native to the Bay Area, and after leaving for 4 great years to attend University of Arizona, she knew immediately she would make San Francisco her home. Paige loves checking out live music, traveling, trying out new restaurants, and spending time with family and friends.

Eric comes to us with over 10 years of managing the day-to-day and month end accounting process. The last 2 years were spent as the Accounting Manager at Citadon, Inc. Previous to that, he worked 3 years at Fisher Scientific International managing the corporate division's accounting function.

Rukshan joins FM as a staff accountant after a four year stint at Monster.com. She comes from a background of advertising sales and finance. She's a bay area native that now lives in city enjoying every minute. One of her favorite things to do is go to Golden Gate Park to take in the surroundings and maybe have a picnic. Rukshan attended Arizona State University and graduated with a degree in Communication. She also enjoys reading and trying new restaurants.

Born in Oklahoma, Zac attended college in Portland, OR at Lewis And Clark College as a Literature Major. Most recently Zac worked as a Real Estate Treasury Accountant for Forest City Ratner Companies in Brooklyn, NY. Outside of work he likes to write and record songs and travel as much as possible.

Tony comes to Federated Media as Vice President of Finance from Embarcadero Technologies where he was the Worldwide Corporate Controller. Prior to that, he was an Executive Director of Revenue for Fox Interactive Media and Corporate Controller for IGN Entertainment and Scout Media. Tony has over 15 years of accounting and finance experience and had taken a software company public. He loves spending time with his family.

Molly recently moved to San Francisco from Alaska via Seattle. She spent the last year in Seattle working at an IT staffing agency as a senior accountant. While living in Alaska she received her accounting degree, was an auditor at a CPA firm and spent a few years as the accounts receivable supervisor for the Dept of Fish & Game. Just to break things up a little, she spent last summer commercial fishing in Alaska. In her spare time she enjoys frisbee golf, hiking, biking, road trips and being out on the water.

Evan is our finance assistant who manages our accounts receivables and cashflow inside our finance department. He comes to Federated Media after a brief stint at Morgan Kaufmann Publishers. He completed his MFA in January, hails from Boulder, Colorado, and spent the last half of the 90s living in Los Angeles where he worked on film crews. In his spare time he hacks away at a large writing project that some might consider a novel. So, yes, he's an author in spirit, which we can certainly appreciate around here.

Matthew joins Federated Media with more than 7 years experience in a wide variety of marketing and communications roles - most recently as a PR guy for Silicon Valley tech companies where he developed a particular knack for digital media and advertising technologies. When not in the office he’s likely on his way to, or on his way back from, the Sierra Nevada. He also likes to annoy the neighbors with his banjo. Check out some of Matt’s adventures at Sierra Alpinist.

Mallary comes to FM with an advertising background in both traditional broadcast production and online media, most recently as Sr Product Marketing Manager at CNET Networks. She loves combining the right and left side of her brain to help marketers understand and utilize sites she is passionate about. She’s lived in SF for the past 5 years and loves to travel so if she’s not in the office her location is anyone’s guess.

Christine Campbell, often referred to as "Tina", brings 7 years of administrative support, customer service, human resources, and sales experience to Federated Media. She was previously at an Architectural Firm here in Marin and before that was at MarketTools for many moons in various roles. When Christine is not working at FM, you can find her going to live shows, bowling (she is somewhat of a fanatic and lane snob), watching documentaries, indie flicks and foreign films as well as dabbling in photography...although she claims by no means to be an expert. She lives in Marin with her Italian cat Vinnie. Christine is thrilled to be part of the FM family!

Jennifer Charette is one of the fore-founders of Federated Media that has helped grow this fantastic start-up into the company it is today! Jennifer's history with FM begins in 2005 where she started as the Office Manager, then quickly moved up to Director of Operations in 2006. As of 2008, Jennifer is now our Chief of Staff, and manages everything from our Board & Investor relations to working side by side with our COO to make sure all operations run smooth. Before FM, Jennifer was at Williams-Sonoma Inc., and before that she had worked as a Human Resources generalist and a flight attendant. Jennifer's favorite part of life is being a mom, and when she has time, reading a good book, doing NY Times Crosswords, and being a kick-ass cook for family and friends.

Lori Dorn joins FM as the Human Resources Director. She has over 10 years experience in Human Resources and has most recently been an HR Business Partner for a computer products company as well as an HR consultant for sites such as Laughing Squid and Dogster. Lori’s passion for HR can also be found on her blog. Lori is incredibly proud to be a Rain Dog and can do a mean imitation of Tom Waits if the timing is right. Originally from New York, Lori lives in San Francisco with her husband Scott and two cats, Ika and Taki.

Angela Shelby came to Federated Media with over 5 years of Administrative Support and Customer Service experience under her belt. She has played essential roles as a customer service representative and administrative assistant at the Office of Naval Research and at Scott Cole & Associates Law Office. Angela is a Chicago native new to the San Francisco Bay Area and loving every minute of it. When not working you can catch Angela exploring her new city by checking out live shows, visiting museums or just sitting on a bench people watching.

Mickie Tagle aka Jackie of All Trades brings over 15 years of integrated experience in admin, customer service, procurement, sales, and marketing to Federated Media. She's worked in various industries such as Oral-B, SONY, BroadVision, Landmark Education, Coldwell Banker, Triveni Digital, Fat Box Films, and most recently was at NIA Creative.

Mickie holds a Bachelor in Business Management with an emphasis in Marketing, and has completed numerous professional development courses in leadership, communication, project management, and multimedia. She confesses that she is an under-cover and wanna-be tech geek, loves food and mother nature, and is addicted to music.

Bernie Albers goes way back with our CRO & Publisher Chas Edwards. He started his ad-sales career at Gamespot in the late 1990s, then did stints as a sales manager for ZDNet and CNET Radio. Most recently, he's been the top new business/salesperson for Portland, OR, ad-agency Babcock & Jenkins.

Blaise Bace joins Federated Media as Sales Coordinator. Blaise went to college for print journalism but soon discovered he just wasn’t nosy enough to be a reporter so he started working in book publishing. Blaise worked at HarperCollins, which is where he first discovered the joy of selling. He then moved to technical book publishing at Manning Publications where he concentrated on selling ebooks directly to customers. That led Blaise on to Federated Media! He's excited to get to know the ins and outs of conversational media and to work with such passionate people. In Blaise's spare time he enjoys reading (shocking), travelling, spending time with friends and family, and occasional rabble-rousing.

Ashley Berg comes to FM as a Sales Coordinator from Conde Nast Publications as the former sales assistant to Architectural Digest and Cookie Magazine. Originally from Orange County, CA, Ashley is embracing her newly found "Norcal" side after just a year in San Francisco. As a graduate of Cal Poly SLO Ashley looks forward to learning more about FM through Cal Poly's highly evolved "learn by doing" method. Ashley is thrilled to be joining the FM team and looks forward to getting to know everyone. When not at FM Ashley enjoys running outdoors, playing with/cleaning up after Sue (chubby bulldog), and spending time with friends and family.

Marc joins Federated Media as an Account Supervisor from 24/7 Real Media where he was a Senior Account Manager and Supervisor. Initially from Florida, Marc graduated with a Masters in Advertising from the University of Florida and a B.S. in Telecommunications Management and Business Administration also from UF (Go Gators!). Marc is very excited to work in the Conversational Media environment and is very interested in all the blogopshere has to offer. In his spare time Marc enjoys running and watching the Florida Gators win National Titles.

Michele has 8+ years selling Print/Online at Cosmopolitan, Elle, Woman's Day and Teen magazines. Prior to that, she spent 5+ years on the buying/planning side at Starcom Worldwide. She began her career as a Publicist for Noble Press, an independent Publishing company in Chicago. Michele graduated from Marquette University with a major in Advertising and a minor in Marketing.

Michele is a proud life-long Chicagoan and currently lives in a near Western suburb with her musician/songwriter/poet husband Paul and 4 year old son, Beckett. She enjoys Bikram yoga, her favorite movie is Fargo and her favorite band is the Shins.

Craig Breslawski joins FM as a Sales Coordinator. He is a recent graduate from Dartmouth College, where he studied Government and English. His previous experiences range from corporate finance to legislative advocacy for small farms and rural communities. In his spare time, Craig enjoys finding new music, running around Manhattan, and traveling.

Mark has over seven years of experience in sales/biz dev roles at entrepreneurial oriented companies in both the traditional and online marketing worlds. Recently, he was the General Manager of a boutique digital marketing firm based in the "OC." Mark is honored to be part of a company that is on the forefront of the New Media landscape. Mark received his MBA from Pepperdine's Graziadio School of Business. When not voraciously consuming media or imposing his musical tastes on others, he can be found attempting to write somewhat coherently on his blog.

Mac joins us as Director of Midwest Sales, based in Chicago. Prior to joining the FM team, Mac held dual Syndication and Sales Management roles for Microsoft’s Digital Advertising Solutions division. His core responsibilities included managing Microsoft’s largest syndication partnerships, Facebook and Digg.com, as well as a national sales team focused on the largest direct marketing clientele. Previous to Microsoft, Mac spent 4.5 amazing years with Yahoo!, where he created and managed the Y! Performance Division.

Following graduation from Marquette University, Mac tried his hand at comedic acting in New York. His first real job was as Account Coordinator at then start up 24/7 Media and the rest, they say, is history.

Paige comes to FM after getting her start in online advertising at ZDNet and CNet where she was in their Southern California offices calling on many west coast accounts. After a brief hiatus from the online sales world she is back and ready to crack open the LA territory! Paige hails from Boston originally and is a very dedicated Sox and Patriots fan. She has lived in LA for the last eight years and has built up a solid network of advertising contacts that she is already tapping into.

Karleen joining the FM sales team just months after graduating from the University of Southern California in Los Angeles with a Public Relations degree and a Business Administration minor. She has had a variety of internships including one in the PR department of fashion house Michael Kors in NYC as well as one with Santa Monica based online media company, Demand Media. While she is just embarking on her career path, she is excited to work with such smart, experienced people and be part of such a great company. Originally from Texas, she is excited to get to know the Bay Area.

James Gross joins us from Feedster and has extensive sales and business development experience in technology and emerging media. He takes pride in working on innovative solutions with marketers to bridge these two industries while finding a unique business model for our independent publishers.

Check out his blog for his latest thoughts on all of these fronts.

Kate comes to FM from New York City where she lived for the past four years after graduating from the University of Arizona with a degree in Journalism. Before joining the FM team Kate worked at CNet Networks as an Account Executive. Prior to her experience at CNet Networks Kate worked for People Magazine in Print Advertising Sales. She is excited to become part of the San Francisco based FM team to help grow the Southwest Territory as well as return to her Bay Area roots! In her spare time Kate loves to travel, play golf, read, attend concerts, and spend time with family and friends.

Corrine joins FM from Ziff Davis Enterprise/Media where she held several roles in both New York and San Francisco. She most recently was a Regional Sales Manager for Digital Events and Lead Generation Programs. Prior to this role, she was a RSM on two print publications within ZD. Corrine is extremely excited to be part of the San Francisco team and ecstatic to be on the cutting-edge of Conversational Media. On her spare time she loves to read, spend time with family & friends and explore California!

Jared comes to FM from Salesforce.com where he managed relationships with strategic accounts. He is going to help us leverage our Salesforce implementation to give our authors better pipeline information in our platform. Jared is excited about being at the forefront of conversational marketing and is thrilled to be working with some of the most innovative media folks in the world.

Lisa joins the FM team as a Sales Coordinator after two years in retail management with Macy's. Prior to that, she received her degree in Business Administration from the University of California at Berkeley. She spends her free time cheering on Cal football, getting lost in Golden Gate Park, and finding new places to eat in San Francisco.

Galina Lee joins FM after 10 years of senior executive assistance. Galina most recently has come from the entertainment and media world where she was the administrator and broadcast producer for Coyote Films. She is very excited to be at FM!

Lester comes to us as a Regional Sales Manager from CNET Networks where he was a Network Sales Manager. Previous to Lester's experience at CNET, he was employed at Microsoft in Enterprise Sales and at Sybase in Product Marketing. Lester vaguely recalls receiving a degree in Business Administration from the University of California at Berkeley with a minor in Asian American Studies.

Alexis is excited to join the team at Federated as a Regional Sales Manager to help marketers create strong relationships with their customers through conversational marketing. Prior to FM, she was hired to found and grow the NY ad sales organization for LinkedIn.com and also sold Adwords at Google. She is a New York native who likes to read fiction, cook for friends and family, quote the Big Lebowski and travel in her spare time.

Sacha joins Federated Media with 10 years of experience in online sales. His most recent role was Senior Product Marketing Manager at CNET Networks and he was an early member of the online sales team at The Industry Standard. Sacha was born in Hawaii, grew up in Singapore and has family spread out across the world. When he's not working on developing and managing effective online media programs he enjoys watching the Red Sox win, playing tennis, reading history books and spending time with his wife and young son.

Alison comes to FM after getting her start in online advertising at Viacom, MTV Networks. After leaving the industry for a bit, she realizes her passion for online media sales is where she sees her career taking off! Alison graduated from Rutgers University and currently lives in the Northern NJ area. In her spare time she enjoys being outdoors and being very active. She enjoys playing in a volleyball league year round and also assists coaching girls basketball during the winter season.

Josh joins us at Major Accounts Director. Previously, Josh was corporate sales manager for CNET Networks, responsible for collaboratively developing leading marketing programs on behalf of Intel and Best Buy across all CNET Networks brands including CNET, Webshots, ZDNet, and Gamespot. Leading up to his corporate responsibilities Josh focused his efforts on helping top business and technology marketers connect with customers across News.com, ZDNet, TechRepublic.

Prior to joining CNET Networks by way of acquisition, Josh was the Sales Manager for Newmediary, Inc., a technology focused business to business directory and RFP engine that ran across brands such as CIO, Computerworld, and Internet.com. Before heading west and entering the world of digital media, Josh spent several years as an Environmental Consultant in Boston.

Prior to joining FM, Kate served as a Regional Manger, Brand Marketing with Ziff Davis Media/Enterprise focusing on both print and online platforms. Prior to her two year stint at Ziff Kate held a sales position with TransPerfect Translations. Kate earned a degree in Business and Organizational Behavior Studies from Muhlenberg College (a credit shy of a minor in dance). When not at FM, Kate spends her time running, snowboarding, reading and watching trashy reality TV shows.

Jackie Mogol started on Monday as Regional Sales Manager on the West Coast. She is obsessed with the digital world - prior to joining the FM team, Jackie was at CMP Technology for 3+ years honing her craft in traditional and non-traditional media formats. Miraculously, Jackie is still finding ways to utilize her Bachelor of Science-Fine Arts Degree from the University of Wisconsin at Madison.

Cindy joins Federated Media from a mostly Tech background - from SGI to Palm to an eight-year stint at CMP Media. Most recently, she was at Cookie, a Conde Nast title for moms, which oddly enough, reminded her how much she loves the Tech world! She's very excited to utilize her Tech background and the recently-added consumer experience to help the West Coast blow things out. Outside of work, Cindy is mom to Max & Meghan, wife to Merf, obsessed with running, and trying to figure out how to spend time with extended family and friends!

Justin has been building and managing digital media sales organizations since the dawn of the new medium. Most recently, he had been focused on developing a digital media strategy for Warner Music Group and prior to that he was responsible for running the sales team for the Kids & Family group at MTV Networks, Inc. which included the Nickelodeon family of properties. Over the years, he has worked with many of the largest consumer marketing organizations. Justin was a graduate of Brown Univiersity and lives on the UWS of NYC with his wife, three children, and two dogs!

Trisia Panos, a Chicago native, joins FM as a Sales Coordinator. Her experience includes interning for two PR firms; Cramer-Krasselt in Chicago and Barclay Communications in Scottsdale, AZ. Most recently Trisia spent 2 plus years at media agency OMD in Chicago– handling several accounts such as JCPenney, Cars.com, Northwestern Mutual and Bosch. Trisia graduated from Arizona State University with a degree in Journalism and Mass Communications. Well traveled and fluent in Greek and Spanish, she also enjoys writing, word puzzles, dancing, reading, water skiing and traveling. Hailing from a big Greek family Trisia has 42 cousins! Trisia is excited to work with a talented staff and learn more about online marketing!

Apostolia, better known as Paula, joined FM after working as an interactive media strategist for Johnson & Johnson. A native to the New York area, she attended college at NYU with master’s degree in Media Ecology and bachelors in Communications. She has also studied media systems abroad in China and the Netherlands. Paula is passionate about working in the emerging media space and has past experience in journalism and blogging.

In her spare time, Paula enjoys looking at pictures of cute animals online and reading her favorite blogs (they all happened to be represented by FM). She is also known as one of the few Greeks who don’t like olives.

Jason Ratner joins Federated Media after a 10 1/2 year career at Ziff Davis Enterprise/Media. Jason has held various sales positions and management positions within Ziff Davis, most recently in the position of Vice President of Digital Events which includes Virtual Trade Shows, Solution Centers, and eSEMINARS. Jason received his degree in Economics at the University of Michigan (Go Blue!) Outside of work, Jason is an avid road biker, tennis hack, snowboarder and enjoys spending quality time with friends and family.

John joins the FM team from Yahoo. After dabbling in finance and telecom, he established himself in the internet community with HotJobs.com in 1999 and stayed on after being acquired by Yahoo in 2002. Starting off in San Francisco and ultimately ending up in New York, he served as an integral part of the sales organization as an Account Executive, Sales Manager, and Director of Sales. Originally from Boston, John graduated from Wake Forest University in North Carolina.

John Shankman joins our New York sales team from infoUSA. John's fascination with new Internet business models brought him to FM, and his energy and enthusiasm for taking care of clients is infectious. Prior to joining the business world, John studied Economics and International Relations at Boston University. Besides technology, John's interests include video production and sports.

Pete comes to Federated Media with a great passion for conversational media. Most recently, Pete was VP and Publisher of CMP's TechWeb Network where he oversaw sales, marketing, and product development for CMP Technology's largest online properties which included 65 bloggers and 45 technology blogs. Prior to CMP, Pete held a variety of posts at CNET Networks including general management responsibilities for TechRepublic, one of the largest communities of tech professionals on the Internet. Prior to CNET, he held sales jobs at IDG and Miller Freeman.

Much to everyone's confusion, Pete holds a Master's degree in musical composition from Arizona State University and a BA in Music from Luther College. In his spare time Pete bikes and tries to replicate French bistro dishes for friends and family. He lives in Centerport, NY with his wife and daughter.

Jennifer joins the FM team with a background in sales, advertising and marketing. She received her degree from the University of Colorado at Boulder focusing her studies on advertising as well as technology, arts and media. A newcomer to the Bay Area, Jennifer previously practiced real estate in Texas and spent a year traveling and working throughout Europe.

Matt brings 14 years of advertising sales and marketing experience to FM. He began his advertising career in 1995 at Time Inc. in their “New Media” group called Pathfinder where he spent 6 years in various digital advertising posts with brands as traditional as TIME and as cutting edge as Business 2.0. Most recently Matt spent 8 years with CBS Outdoor where he started as an Account Executive and later was tapped to manage the Bay Area sales team, driving revenues from 19M to 39M almost four years later. After graduating from the University of Arizona, Matt began his career in the sales group at Oracle. A 4th generation Californian, Matt spends his free time with his wife and two kids in Mill Valley when he isn’t sneaking in a quick round of golf or battling the flames on his BBQ.

Matt Trotta comes to FM as an Account Executive in the New York office after spending 5 years at Turner Broadcasting, most recently working as a Digital Planner in the newly formed New Media Department. While at Turner, Matt also worked in Television and Digital Research, which helped fuel his passion for online media. Matt is a graduate of Syracuse University.

Ivan comes to FM from VerticalResponse where he was the technical designer and web producer working on the company's award-winning website. He has been publishing content on the web since Internet Explorer 4 and freelancing as a designer/developer since Internet Explorer 6. Ivan is taking care of the engineering needs of our authors and working with our entire engineering team on the ongoing builds of our platform. His personal / professional blog can be found at EphramZerb.com.

Nick comes to FM as a Systems Administrator with an extensive technical background as both a software developer, and network and systems architect at several different ISPs and development houses. His career has taken him from developing radiology dosimetry software to building a datacenter from the concrete up. Outside of the tech field, Nick is an avid and compulsive video game collector, life long BBS scener, sushi aficionado, and hopes to one day become a Formula 1 race car driver.

Jon spent his time between college and FM updating the internal framework of a growing real estate firm in New Jersey. He graduated from Grinnell College with a degree in General Science concentrating in math and enough English classes to be a closeted English major. When he's got a few spare moments he likes to compete in bridge tournaments around the country, fight people with foam weapons, roll d10s into the wee hours, study hand-drumming, ski, and find something cool he hasn't learned yet. Video games slip in every so often.

Jonathan comes to us from TiVo, where he spent 5 years as a Web Developer and then Web Producer. Before that, he worked at the University of British Columbia Bike Co-Op where they started an on campus free-bike program, in the late 90s. In addition to explaining why he doesn't have his own blog (too shy), and discussing the latest New Yorker, he can be found on the front lines of FM battling incorrectly formatted ad codes, wherever they may appear, and riding his fixie around the office.

Ken comes to FM via the enterprise network engineering field, having built networks for telco Primus Canada, and more recently with Datawire, an online financial transactions processing company. Ken is also the longtime Sysadmin for FM author BoingBoing (his "work hobby"), and is also an avid anime and video game geek.

Chris has more than 10 years of experience as a senior systems, security and network professional in the Financial, Internet, and Telecom sectors. He has designed, managed and contributed to a variety of geographically diverse networks and installations. His assignments have included proposing and seeing to completion a wide variety of security, Internet, enterprise and monitoring projects, including highly available, redundant fault tolerant systems for security (PCI-DSS, SOX and PWC Standards), web services, corporate mail, logging, monitoring, statistics gathering and analysis.

Chris spends his spare time with his family, camping, playing music and acting, and as an amateur photographer. Chris is also an accomplished Martial Artist holding two Canadian National Grand Championships (2005 & 2007) for Southern Style Traditional Kung Fu. Chris continues to train and teach Shaolin White Crane Kung Fu when not in front of his work PC or his PS3.

Frances has over eight years of experience working in the online marketing space. She came to FM from Linkstar Interactive Inc. where she developed their media tracking platform. She graduated from UC Santa Barabara with a degree in Computer Science. She like to travel and explore foreign land solo.

After graduating from UC Davis, Henry Tung started his career at Williams-Sonoma Inc. where he managed their website for the ecommerce team. On off days, Henry enjoys golfing, snowboarding and pining for new gadgets.

Nate has been a web developer and aspiring entrepreneur for over seven years. After graduating from Chico State with a B.S. in Computer Science, Nate went to work for a couple start up companies writing asset management, CRM and CMS web applications. He's passionate about dynamic minimalistic UI's and developing smart and simple applcations. When not coding, he rides motorcycles, mountain bikes, and is generally out there trying to dig up the next big thing. Nate blogs at his personal site naraku.net.

Justin came to Federated Media from O'Reilly Media where he worked on their blogging and syndication platforms. Prior to that, he developed financial and database applications for an international health project based in North Carolina. You can read about Justin's adventures on his personal blog, Justinsomnia.

User Interface Engineer Andy Yang joins us from the user experience group at Genentech Inc. With his background in human-computer interaction, he is focused on interaction design, usability, and user research. Check out Andy's personal site at yizzle.com.